Facebook Wants iPhone Users to Grant Tracking Permission to Keep Services 'Free of Charge'

With the release of iOS 14.5, Apple also rolled out App Tracking Transparency which requires apps to take users' explicit permission before they can runway them beyond apps and services. The feature is expected to have an touch on the advertising manufacture, with Facebook heavily criticizing it. Now, Facebook and Instagram desire iPhone users to grant them the required permission for tracking them to keep their services "complimentary of charge."

Facebook already detailed its plans on showing an "educational screen" to users on how it tracks them and uses the nerveless data to show personalized ads, "proceed Facebook free of accuse," and "back up businesses that rely on ads to reach their customers." Apart from Facebook, Instagram volition also bear witness a like prompt to users. This "educational screen" will be shown in Facebook and Instagram's iOS app before the App Tracking pop-upwards is shown.

And it begins. @Facebook / @Instagram explore additional scare tactics to combat @Apple iOS14 #ATT privacy changes.

"Assist keep Facebook complimentary of charge" pic.twitter.com/mOB9WJpz9A

— ashkan soltani (@ashk4n) April 30, 2022

On its part, Apple has already made it clear that developers cannot lure users into granting them tracking permission past using unethical techniques. This includes offer them incentives, displaying a custom message that looks like to the system alert, utilise a visual cue to bring attention to the "Allow" button, and more. Doing any of this will result in the app being banned from the App Store.

Since the release of iOS 14.5 just a week ago, ten,000+ apps on the App Store have already enabled App Tracking Transparency support. Facebook volition also roll out the App Tracking Transparency prompt for the Facebook and Instagram app in the coming weeks.

Our Take

Despite Facebook'south wording, it is very unlikely that the company will start charging customers for using its service. The company has already said that the App Tracking feature volition accept a "manageable" impact on its ad business.

Will you pay for Facebook if it completely stops tracking you? Allow us know your thoughts in the comments section below.